Category Archives: Apple News

Apple drops new ‘Vertical Cinema’ Shot on iPhone 11 Pro short film

The iPhone 11 Pro goes cinematic…vertically. What you need to know Apple has released a new “Shot on iPhone” video. “Vertical Cinema” takes viewers through classic film genres in a new way. They also released a behind the scenes video along with it. The iPhone 11 Pro proves that mobile cinematography is possible, even in […]

Apple says losing money to donate to causes ‘the right thing to do’

Apple is still committed to doing the right thing over profit. What you need to know Apple announced that its employee donation matching program hurt its financial performance in Q1 and Q2. Apple’s CFO says the program is “absolutely the right thing to do.” Tim Cook has also pushed back against ROI-focused investors in the […]